TAKE Your Business Idea TO THE NEXT LEVEL
in THIS 10-WEEK STARTUP COACHING PROGRAM.

Whatever your startup idea is about, together we can lay a foundation to turn your passion and purpose into a viable business model.

Startup process of ideation, idea validation, and idea realization
Dr. Malte Krohn, your startup coaching program facilitator

Hey, I’m Dr. Malte Krohn – your Facilitator in the startup coaching program 🚀

Do you have a great startup idea? Are you passionate about a product or service you want to bring into the world? Or are you simply stuck in a job that doesn’t make your heart sing? This startup coaching program will help you take your next steps in crafting a viable business idea!

Whatever your reason for dreaming of your own startup is, let’s lay a solid foundation for your future venture! Every idea needs a viable business model to thrive in the real world, and many questions need to be answered on your journey of crafting a thriving business. The good news is, with mindfulstartup.school I offer the right way to get you there! So let’s go!

What Are Your STARTUP COACHING Benefits?

💡 step-by-step guidance 💡

This startup coaching program outlines the key steps to take—from user research and ideation to product development, and go-to-market—in a straightforward and easy-to-understand way.

🔨 Hands-on Tools 🔨

The program offers a range of practical tools and resources to help you bring your startup idea to life. Expect templates, checklists, and guides, all of which are designed to simplify the process of starting and growing a business.

✨ STAY MOTIVATED ✨

Feeling overwhelmed about how to turn your startup idea into a reality? As a 1-on-1 sparring partner, Dr. Malte Krohn provides you with the guidance you need to take the next step.

 

mindfulstartup.school STARTUP COACHING HELPs YOU TO CRAFT CLARITY.

🚀 Turn your STARTUP idea into reality with five simple ingredients – your purpose, real-world customers, the right product, an engaging brand experience, and a viable business model 🚀

How to realize a startup idea

All you need is your whole self, real-world customers, a lovable product, an engaging brand experience, and a viable business model.

 

THE MINDFULSTARTUP.SCHOOL STARTUP IDEA COACHING PROCESS.

🌍 LEARN HOW TO CRAFT a BUSINESS MODEL THAT SERVES YOU, YOUR CUSTOMERS, and the world 🌍

 
Find your passion and purpose

Step 1:

What DRIVES your purpose and passion AS A FOUNDER?

The real world can be a wild place, and your idea will need all your love and energy – best to be clear about why you set out on this adventure in the first place.

You are in for a marathon and not for a sprint. Let’s make sure you take your passion, purpose, and personal needs on the journey.

 

STEP 2: WHO IS YOUR STARTUP’S TARGET CUSTOMER?

The next thing that you need to get clear about is – who’s problems are you solving with your startup idea? What do your customers have in common, where can you find them, and how will you communicate with them? What are their needs and wants?

Get out into the real world because there are systematic and simple ways to find out, and this customer research is just what we will do!

 
ideate and prototype your startup's products and services

Step 3: Which Products and services WILL you DELIVER?

Understanding your target customers' goals and pain points is essential, yet not enough! From here, we will train your creative confidence and ideate products and services that people will love. What are the benefits you deliver to your customers – your value proposition?

Learn to think like a startup founder—build, measure, and learn—to come up with features that solve your clients’ problems! Prepare to go out into the real world to test your ideas.

 
Market research for your startup idea

Step 4: What are the Dynamics of your Market?

Taking a deep dive into your market is key! Most likely, you are not the only player in the market, and other questions have to be answered.

Who else offers solutions to your customers? How big is the market, and which segments are growing? What are current trends that could inspire your business model? Let’s complement your user research with thorough market research!

build your startup brand for marketing

STEP 5: How Does Your STARTUP Brand ENGAGE customers?

You know your customer and what you will offer… Great, but how do they get to know you, and how can they buy your product or service?

We are emotional beings, and understanding your customers’ thoughts and feelings along the customer journey will help you craft an engaging brand experience. The foundation for an effective marketing strategy. Let’s imagine your brand and position it in the market!

 
craft your startup business model

Step 6: How do You Craft a Viable Business Model?

The whole is greater than the sum of its parts. Let’s add all the pieces and discover what is missing for a viable and scalable business model. This world needs your startup idea and the impact it might make!

Do you need to establish new partnerships, activate resources, or add other revenue streams to run a sustainable business? This is on of your last moments of truth, where everything comes together.

 
pitch your startup idea with storytelling

Step 7: How do you PITCH YOUR STARTUP’s story?

Let’s face it, there are many passionate people with great ideas in the world. How do you make sure your story is heard and your startup idea gets the resources it needs to grow?

Pitching to investors, new clients, potential co-founders, and partners is a crucial skill for every startup founder. Let’s turn your learnings into a great story that people connect to and a pitch deck that helps you win traction!

 
Take your startup to funding

STEP 8: YOur Way FORWARD As A Startup Founder 🚀

Starting your business, finding Product-Market Fit, and scaling your business model will be a marathon far beyond this program.

Do you have to find co-founders with complementary skills? What type of funding will finance your startup’s next steps? Are there suitable startup accelerator programs to take you to the next level? Let’s do a final check-in on what you have and what you will need to take the next steps!

⭐ What AMBITIOUS FOUNDERS saY ⭐

“Working with Malte was extremely valuable for me. He supported me in refining my pitch by collaboratively improving the presentation structure, providing tips on more effective terminology and keywords, and guiding me in the right direction for storytelling about my entrepreneurial projects.

Thanks to his expertise and experience in the startup world, I not only managed to pitch my venture more effectively but also gained an ensuring sense of confidence – which helped me to secure the funding I was pitching for!”

Luisa Marsmann | Founder of we are heaven und Cosmika Seed

ARE YOU IN FOR YOUR STARTUP ADVENTURE?

💡 lET’s GET STARTED with Taking your idea to the next level 💡

 
Malte Krohn business startup coaching

10-WEEK STARTUP COACHINg.

  • 1-on-1 ONLINE JOURNEY with Dr. Malte Krohn
    (LIMITED SPOTS)

  • 8 *1-on-1 Online Sessions

  • ACCESS To creative MIRO workspace & TEMPLATES

Are you in for an exciting investment into your future with your time and energy? This is the right program for you!

We will meet in eight 1-on-1 sessions and work toward turning your business idea into reality. Between sessions, you will work on taking the next steps. You will learn state-of-the-art startup tools and how to apply the, to your business idea. In an engaging digital workspace, you will document your insights and begin to create your dream business.

mindfulstartup.school startup idea workshop

IDEA TO IMPACT Workshop.

  • A Workshop for Your STARTUP Ecosystem with Dr. Malte Krohn

  • Half or full-day setting

  • Ideally 4-5 Teams

A great way to get started for your community of (aspiring) startup founders! This workshop includes the essentials of turning startup ideas into reality, based on proven creativity techniques and business fundamentals.

A well-rounded selection of the tools, mindsets, and skills to craft clarity around a desirable, feasible, and viable startup idea. This workshop features hands-on creative practice, templates to structure ideas, and many resources to take the next steps.

 
 

MEET YOUR Facilitator, Dr. MALTE Krohn.

  • Malte is a Faculty Innovation Fellow at Stanford University, he holds a Bachelor of Engineering in Product Development and a Joint Master of Science in Global Innovation Management, and he received his Dr. rer. pol. in Innovation Management from Hamburg University of Technology. He knows how to turn ideas into reality and has access to a global community of fellow changemakers.

  • Malte is a founder himself, and he helped various startups and organizations – ranging from local Yoga studios to multinational technology firms – to realize their next idea. Also, he co-developed an international master’s program for innovation management and entrepreneurship (www.g-time.org). He teaches changemakers at various international universities.

  • Malte takes a human-first approach to innovation and entrepreneurship. Let’s venture with creative confidence, mindfulness, compassion, and commitment. In his work, he makes sure that human beings create sustainable solutions for fellow human beings. Mindfully taking your whole self on the venturing journey is his number one priority – you got this!